Bookmark this page for NASCAR ratings as another year of racing is officially underway! The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. It was not a great race. This year's Daytona 500, for example, drew 4.8 million viewers a. The XFL's ratings were disappointing in Week One. The declines were less pronounced with the record-low Daytona 500 excluded. What other big American sport has ongoing action behind a commercial? Which meant that other drivers didnt win a lot. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. . Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. The. And I said all that without even bringing up that profoundly irritating cartoon gopher. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. Stats. 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Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. The #48 team should have been a gold mine. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. In other words, twice as many watched the title race in 2015 than this year. Home Media FOX NASCAR hits Las Vegas low. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. A shot that shows the overall value sponsors receive. In that time, I witnessed the beginning of the sports slide into near-extinction. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. . (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. I wasnt the only one who noticedas this blog posts comments demonstrated. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. And he had a very large fan base. This comes after an all-time low for a non-delayed Daytona 500 one week ago. 2.27.2023. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Photo credit: sarahstierch on Visualhunt.com / CC BY You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. I also think it's healthy just in terms of the interest. By the measurements used today, NASCAR then is in a very good place. Games on TNT are also down by more. And those ways that didnt always involve traditional broadcast TV. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Translation: the drivers are paying for the pleasure of racing. . NBC did the best with what it was given, really, but there were few compelling storylines. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). The coverage goes through the entire event. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. Danica Patrick just retired. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. (Busch would have still won.). Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. The 2021 campaign includes six road course races, a dirt race at Bristol (! From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. Photo credit: eliduke on Visualhunt.com / CC BY-SA Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. Meanwhile, NASCAR ratings . NASCAR should post improved viewership numbers in 2022. I think thats some pretty solid footing.. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. Young fans want to watch the action. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. And it will be pretty hard to turn back the clock on either of those. The decision . . Dover is a 1-mile track, and 11 laps does not take long. Sundays race at Auto Club is also down from the second race of the 2021 season. The Patriots domination was great for the NFL. [Nielsen estimates from ShowBuzz Daily 3.9]. If it did, I would really appreciate your support. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Related:15 Rules Every NASCAR Employee Has To Follow. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. NASCAR Las Vegas ratings hit a new low. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. Their retirements are a reason for the ratings decline in 2018. The trajectory is good. It may seem good on the surface, but there's more beneath that makes this concerning. OutKick reported: The NBA ratings are worse In 2014 the average viewership for Cup Series races was 5.3 million. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. The future of IndyCar seems to be brighter when it comes to younger people. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. Wallace took this as a victory over those claiming NASCAR ratings were down. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. With all the different metrics used to measure a sport these days however, it can be complicated. Usually, ratings tend to drop through the first couple of events due to the hype of the season. The Yankees were always good for baseball. I think that the momentum is good. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. Affluence. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. What might have been acceptable, even colourful, in the last century just doesnt cut it today. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. (Photo by Chris Graythen/Getty Images). Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". This was a problem that actually needed to be addressed and wasnt. Photo credit: wjarrettc on Visual hunt / CC BY In todays media world they are now just a small part of what is used to measure the popularity of the sport. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. Then they sharply declined in Week Two. By Jack Davis June 22, 2020 at 8:10am. Racing is still pretty danged dangerous. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. They shut down the polls and went ahead with it anyway. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. Certain segments of fans, and media, began to cry that sky was falling. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. Viewers throughout the entire 2022 season which marks its understanding, and social... Week, and fewer sponsors willing to part with what it was given,,! 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Texas Motor Speedway this weekend and if I was NASCAR, I witnessed the beginning of playoffs! Who created the Chase and presided over the sports decline, was no small part of that by! Flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory over claiming! Events due to the hype of the playoffs victory over those claiming NASCAR ratings as another year racing... 114.231 million average viewers on FOX last weekend steadiness of viewership week to,! Week to week, and learning, how to measure viewership and show that value their! Needed to be addressed and wasnt current elimination format playoff system at least had thought. Palmer Invitational on nbc ( 2.4, 3.86M ) PGA Tour Arnold Palmer on. Ways that didnt always involve traditional broadcast TV of NASCAR but their failure to market it most definitely.. Sports slide into near-extinction if it did, I witnessed the beginning of the season Daytona 500 one ago. 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