Participate in the implementation of diversity initiatives. What entertainment is needed to reach the social satisfaction you require for this event? Make an effort to understand the perspectives of others. Avoid team tension by maintaining a positive attitude. Well-written performance goals help energize employees and point them in right direction. Keep reading to discover how you can set realistic event goals that produce results and get inspired by our event objectives examples. Three common objectives of performance management in this area are: Ensure we have skills for the future. S: This goal is specific: to ensure optimal communication and organization so that the event goes to plan. Proactively research new work techniques or tools. If you have a goal that you feel isnt a top priority for you or your business, consider dropping it or refocusing elsewhere. Unfortunately, because of this hope, many event organizers have avoided mastering the skills needed to succeed in an increasingly hybrid and virtual ecosystem. Yet, at the same time, it can also be profoundly stressful and chaotic. Although these are examples, you can apply SMART methodology and structure to any end that you may want to achieve. To stay ahead, its vital to keep your finger on the pulse of industry trends. Communicate with proper personnel regarding issues. will help you to stay on top of the pandemic situation as well. Although this new era of event planning may seem overwhelming, the most committed event planners are making, Take Your Event Planning Skills to the Next Level, Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an, Learn more about what you need to know and build your skillset with our list of the top, Virtual Event & Meeting Management Certificate, Check out the Top 12 Event Planning Certifications You Need To Propel Your Career >>. . My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an event experience leader. Weak Goal Example: I'm going to secure a promotion. Appreciate the unique perspective, skills, and experience that each person brings to the team.. To encourage event engagement and more engagement in future events, the planners decided to focus on bringing people together both on and offline. Setting performance goals can help improve employee retention, motivation and productivity. Event planners believe that when Leadership announces a new event, that they already know their target audience and have goals & objectives to meet them Assigning KPIs and metrics to events, like most traditional forms of marketing, may seem difficult The key to changing this mindset is to leverage the SMART system to create event objectives. Growth-driven event planners rise to the challenge by pursuing, offered by the Event Leadership Institute or the, Even after a successful event, planners never rest on their laurels. Instead of: I want my next event to generate more revenue than the previous one. Attend training to develop necessary planning skills. Having far more or fewer people show up than planned can throw a wrench in your plans. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. Heres how you should go about setting those SMART goals: Be as clear as possible when defining what you want to do by thinking about the aims and objectives of an event. Yet, at the same time, it can also be profoundly stressful and chaotic. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. Moreover, its also about ways to measure how close you are to your goal, especially to a particular timeline. R: This goal is relevant, as many people attend large functions to network. Did the event strategy serve stakeholders as intended? Top-performing organizations constantly focus on the future and train or hire to ensure they have the right people to execute the strategy of tomorrow. M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. Be flexible enough to implement new concepts. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. Unit #2007 Mahwah, NJ 07430, 6 SMART Goals Examples for Event Coordinators, Click Here to Get a FREE Printable Worksheet for Setting Effective SMART Goals. A: This goal is realistic and attainable because increased public awareness and marketing should increase ticket sales. Subscribing to our bi-weekly Events Industry Round Up will help you to stay on top of the pandemic situation as well. Event planners are experts at creating event experiences because they possess the perfect balance of soft skills, hard skills, and outside-the-box skills. Relevant: This goal is relevant to your success as an event coordinator, which usually hinges on ROI. Your financial situation is unique and the products and services we review may not be right for your circumstances. The Forbes Advisor editorial team is independent and objective. It may seem obvious, but when decision-makers look to measure the success of the event, they may suggest things that are simply out of your control. After the event, see which ticket types drove the highest attendance, attendee arrival time, and device used to check in. The conversion rate shows what percentage of people exposed to a call to action took that action. Instead of: I want my next event to generate 30% more revenue than the previous one from merchandise sales. When thinking strategy, think of it from two perspectives: How will both the planning team and the attendee help realize the goals? complete 52-week event communication plan. As you can see, theres no mystery to being a successful event organiser. And how many qualified leads you obtained. Since they can be used in a number of ways, well share 10 performance goal examples to help give you a better understanding of how theyre used. With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. Build relationships among peers that foster collaboration and discussion of new ideas.. Diagram events, wow attendees, and win clients with free planning tools. A: This goal is attainable and realistic, as communication and organization are easy to perform using something as simple as your smartphone. Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. The goal is to have at least one staff member for every 50 attendees. Avoid taking professional criticism poorly. When deciding what to consider when organising an event, it all comes back to metrics: To set priorities, you must have concrete and useful data about your events, communicate the priorities to your staff, and implement processes to ensure that these priorities are carried out. Sounds like a common (and generic) goal but they turned it into something much more strategic. To foster a better attitude: Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. As you can see, event planning and coordination is not an easy career. What educational measures (i.e. Adapt customer service scripts when communicating. speakers, panelists) do you need to put in place to accomplish this goal? Encourage team creativity by listening to new ideas. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. The terms goals and objectives are often used interchangeably. When it comes to organising events on behalf of other people, communication is key. One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. for a range of event types with preset questions to make the process super simple, or you can create your own customised form. Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. Become a source of inspiration to others. will give you the tools you need to focus on every aspect of the. Use: I want my next event to generate more revenue than the previous one. An event goal is a specific and measurable result from an event. This article looks at 6 examples of SMART goals for event coordinators. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. Its all about setting specific goals relevant to an end goal. Using SMART goals helps you cover all of the bases. First, let's look at what SMART goals are. When we lose a customer, follow up to discover what we could have done differently.. Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. One of the biggest goals for a client of Maritz Travel was to streamline their entire event production and marketing. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. Here, the organiser's purpose is to educate and engage their community with local initiatives. Objectives are the strategies and steps that you use to reach your goals. Seamlessly manage and optimize group sales performance across your entire portfolio. Busy event creators have limited time, so its critical that they understand the most important areas to focus on and prioritise them in an event planning checklist. Discover ways to think outside the box and be more decisive. Some events focus on raising brand awareness, while others focus on generating new sales leads. My goal is to run a series of increasingly profitable events. I will implement this change in 15 days when the next event I am coordinating occurs.. S: This goal is specific: to increase staff by 20% to ensure you have at least one staff member for every 50 guests and have 5 additional staff on call if more people show up than expected. An overall lack of organization and coordination between various managers, employees, freelancers, or contractors is also challenging. Convinced that the SMART planning model is the right way to set objectives for your event? Get the FREE documents now. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Event organizers also set goals and KPIs for each event and reflect on what they could do better next time if they didnt achieve the outcomes they hoped for. Its simply a case of being organised and systematic in your approach, listening (at least) as much as you talk, and always looking for ways to improve. Some employees just arent creative or struggle to come up with innovative ideas. However, the SMART methodology enables you to set goals that can help overcome these challenges. By making sure VIPs are included in the event planning strategy early, you can set milestones prior to the event to make sure they have the information they need in order to be a part of your event. Here, the organisers purpose is to educate and engage their community with local initiatives. Achieve 5% more event ticketing website visitor conversions than the previous year. Similarly, post-event timing is crucial in following up with your attendees. When vaccines rolled out in 2021, there was optimism that the events industry would return to the good ole days of high-impact, experiential in-person events. Ensure Optimal Communication and Organization, 5. Moreover, another issue many event coordinators face is not correctly budgeting finances. Performance goals are objectives that businesses set in order to improve their performance, such as increasing sales by 10 percent or improving customer satisfaction. Register my business . Performance Review Documents will give you the tools you need to focus on every aspect of the performance review, from preparing and conducting the appraisal to following up after its completed. This communication will regard the responsibilities which all relevant parties have. Make your performance objectives SMART. Instead of: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. The simpler the rating system, the more feedback youll collect. Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. Performance goals help businesses measure where a business is compared to where it wants to be and can help bridge the gap between the two. You need to know when youve achieved your goal and, just as importantly, how close you are to doing so at different stages throughout the event planning process. Creating event planning goals can help the planning process run smoothly. What are the top event planning and event management skills? Establish an event budget In 2023, anything is possible in the events industry. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, 15 Community Event Ideas to Help Create Positive Change, xamples of SMART goals for event planners, The Event Planners Guide on How To Set SMART Goals , Eventbrite Boost can help market your next event. Provide constructive criticism to coworkers. Second, for proper organization, I will host a meeting with all relevant parties on the morning of the event. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. If ticket sales from previous or similar events havent reached your objective, you might need to reconsider your goal. What do you hope to accomplish in hosting an event? If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. Will you need speakers or any educational content to reach your goal? Your Success is Our Goal - Performance Planners, LLC provides detailed, customized, strategic event planning and marketing through a quality, customized platform. You can set monthly, quarterly or yearly sales goals, depending on the length of your sales cycle. Instead of: I want my next event to generate 100% more revenue than the previous one. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Employee performance goal example for self-management Example of a self-management goal: Complete 3 Pomodoro sessions every day throughout the next 30 days to work on my goal of planning and executing 4 customer education webinars. User Growth Goal Example: Increase monthly active users (MAU) growth by 20% by launching a new advertising campaign on TikTok.. Since the onset of COVID-19, weve all learned major lessons in being adaptable and having back-up plans. Create a course of action for projects without supervision. One other piece to the event vision is the look and feel of the actual event. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. Theyre also keenly aware of schedules and ensure that crucial communications are never delayed. For example, if 100 people visited your sales page and 10 of them bought your product. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. To be better organized and ready for everybody that shows up, my goal is to implement a simple RSVP system designed so that people must respond at least 48 hours before the event begins. KPIs vary according to what your overall goals are. Instantly access free expert advice, management strategies and real-life examples of workplace Whether youre aiming to increase your revenue, grow your audience, or improve on feedback from attendees, using SMART objectives can help. Use: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Strong communication skills have always been a cornerstone of successful event planners. 4. 3. 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